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Affiliate Partners

Our affiliate programme at Playpalm is a straightforward partnership opportunity designed for publishers, streamers, affiliates and other marketing partners seeking a reliable revenue channel. We work with a wide range of traffic sources and content creators, providing clear commercial terms and responsive account management so partners can focus on audience growth and conversions.

Programme purpose

The programme exists to connect Playpalm with reputable marketing partners who can introduce qualified players to the brand. We aim to align incentives so both parties benefit from sustainable player value rather than short‑term churn, and to ensure promotions and user journeys meet regulatory and commercial standards for UK audiences.

Partnership benefits

Partners join a programme that emphasises predictable collaboration and practical support. Key advantages include:

  • Tailored commercial plans that reflect different traffic types and partner goals.
  • Dedicated account management to assist with optimisation and account reviews.
  • Access to promotional creatives and content assets suitable for UK markets.
  • Flexible payment arrangements and timely settlements, subject to standard verification.

Commission structure

Commission models are designed to suit varying partner profiles and can be discussed during onboarding. We offer performance‑based remuneration linked to player activity and lifetime value, with options for revenue share, hybrid arrangements and other commercially viable formats. Exact terms are agreed individually and documented in the affiliate agreement.

Tracking and reporting transparency

Accurate tracking and clear reporting are central to the relationship. Partners receive access to a reporting dashboard that shows clicks, registrations, deposits and activity‑based conversions. Reporting is updated regularly and disputes are handled through a formal review process with both parties’ records considered.

Marketing tools and support

We provide a suite of ready‑made and customisable assets to help partners convert traffic efficiently:

  • Banner sets and responsive creatives optimised for desktop and mobile.
  • Pre‑formatted landing content and localisation guidance for UK audiences.
  • Campaign suggestions, A/B testing advice and headers for tracking tags.
  • Compliance pointers to help keep promotional activity within advertising and regulatory guidelines.

Long‑term cooperation

We focus on building lasting relationships with partners who prioritise quality traffic and compliance. Regular performance reviews, open communication and the ability to tailor agreements as a programme grows help ensure mutual value over time. To start a conversation about partnership options, contact our affiliate team and we will outline the next steps and required documentation.